Busted, part 2: Spy scandal linked to BK CEO!

Update - May 14, 2008 - The plot thickens. Fallout from BK scandals continues; focus remains on BK to improve wages and working conditions in its tomato supply chain. Stay tuned for more...

May 7, 2008 - Students, consumers growing increasingly impatient with BK's dirty tricks

Hot on the heels of continuing revelations about Burger King VP Steve Grover's smear campaign against the CIW and its allies, a must-read New York Times op/ed by author Eric Schlosser today makes clear what we've suspected all along: that Burger King was behind Diplomatic Tactical Services' efforts to spy on the SFA.

BK CEO Chidsey

But it doesn't stop there.

The scandal has now reached new levels with the news that none other than Burger King CEO John Chidsey knew about the company's use of Diplomatic Tactical Services, whose owner Cara Schaffer recently attempted to infiltrate SFA by posing as a student, despite being denied a private investigator's license by the state of Florida. (Click on the image to the left to hear Chidsey's opinion on farmworker poverty.)

Here are some highlights from the explosive op/ed:

"In an interview, a Burger King executive told me that the company had worked with Diplomatic Tactical Services for years on 'security-related matters' and had used it to obtain information about the Student/Farmworker Alliance’s plans."

"Last year Ms. Schaffer was denied a private investigator’s license; she had failed to supply the Florida licensing division with proof of 'lawfully gained, verifiable experience or training'... Even more unsettling, one of her former subcontractors, Guillermo Zarabozo, is now facing murder charges in United States District Court in Miami for his role in allegedly executing four crew members of a charter fishing boat, then dumping their bodies at sea."

"Burger King’s use of an unlicensed private investigator to spy on the Student/Farmworker Alliance may have been illegal under Florida law... John Chidsey, the chief executive of Burger King, knew about the use of Diplomatic Tactical Services."

What does this all mean? You can read the CIW's analysis of where the campaign -- and the investigation into Burger King's recent behavior -- should go from here.

What's clear is that Burger King must change course and must be held accountable for its two-pronged attack on the CIW and its allies through an online smear campaign and the attempt to spy on SFA, both tactics having now been linked to the highest levels of leadership at the corporation.

And while Burger King may claim that it was justified in hiring an unlicensed private security agent -- a move which may in itself have been illegal -- to "protect its employees and assets," its concern about such harm stemming from the actions of SFA is totally baseless. Furthermore, given recent revelations, it's clear whose behavior needs to be put under scrutiny.

SFA is a nonviolent group that has used tactics such as peaceful protest and hunger strikes to educate our peers and persuade the two largest fast-food corporations in the world to sit down and negotiate agreements with farmworkers to improve wages and working conditions in these company's tomato supply chains. Given our history, the fact that Burger King would hire an outfit such as DTS to spy on us is as unjustifiable as it is unacceptable. And given BK's attempts to publicly discredit the CIW, it's not too much of a stretch to assume that "safety" was not their only motivation to spy on us. The incident wreaks of desperation, with BK turning over every possible stone, hoping (but failing) to find another justification to continue its current course.

But there's more. According to a recent article in the Ft. Myers News-Press. What may be another key piece in this insidious puzzle is the exact identity of "Kevin," who hid behind the email address "stopcorporategreed" in what now looks like the first attempt to infiltrate SFA, just days before we were contacted by Schaffer of DTS. "Kevin" -- using the same exact email address which, according to the article, had previously leaked an internal Burger King memo to the Associated Press -- contacted SFA, posing as a student from Virginia. His email address was subsequently traced by the AP directly to Burger King headquarters.

Burger King says it's conducting an internal investigation into this mounting scandal. But just as we've learned that you can't trust the "fox to guard the henhouse," Burger King must be subjected to an independent investigation if we're really to get to the bottom of this sorry sequence of events.

What's clear today is that it's time for Burger King to cooperate with such an investigation, and, more importantly, for it to stop wasting precious time and resources in underhanded and morally reprehensible tactics that already have done irreparable harm to the company and instead come to an agreement with the CIW.

From our humble beginning 8 years ago as a small group of Florida students called to action by the inspiring human rights work of the CIW -- including its 230-mile march across the state -- SFA has held itself to the high standard of accountability and responsibility necessary for our work in partnership with one of the poorest and most vulnerable communities in the US. The only thing we've done to Burger King is try to educate the company that the carefully-managed brand image it spends billions on can't hold up against the reality of farmworker exploitation and unethical behavior that lays behind the company's soaring profits.

Fortunately, as of late, Burger King's own behavior has made this task all the more easy for us.


85,000 signatures delivered to BK headquarters as high-level executive revealed behind smear campaign!

justice school postcard

In major development, 'libelous' comments are directly connected to BK VP Steve Grover as farmworkers, allies deliver petition signatures

May 1 , 2008 - Busted. The trail of insulting, libelous online comments aimed at the CIW and its allies has been directly connected to Burger King Vice President Steve Grover. On at least one occasion, Grover referred to farmworkers in Immokalee struggling to defend their human rights as "blood suckers" and "the lowest form(s) of life."

The litany of posts by Grover -- hiding behind anonymous internet usernames (and even his own daughter's) and repeatedly referring to CIW allies as "dupes" and "fools."-- called into question the integrity of the CIW and the Yum Brands/ McDonald's agreements, even after Grover was told to stop spreading such lies.

This latest in a series of revelations of dirty tricks by Burger King against the CIW and SFA has Fair Food activists wondering what concrete steps Burger King will take to show that, as the company claims, the words of a corporate vice president do not reflect "official policy."

In the words of CIW member Gerardo Reyes-Chavez,

When you realize the person posting those things is actually Burger King's vice president in charge of the ethical operation of the company's supply chain, it really makes you wonder just how high up does this whole thing go? Does Burger King, as a company, approve of this sort of behavior? If not, we'd expect to see some changes now that this has come to light.

Meanwhile, 200 farmworkers and their allies gathered at Burger King's headquarters this past Monday to deliver almost 85,000 signatures from the nationwide Petition Campaign to End Slavery and Sweatshops in the Fields.

Take a moment today to get caught up on all the latest, from the links below to the CIW site. From the ongoing national petition drive to the widening scandal at the highest levels of BK, to an exciting development in the Chipotle campaign, it's looking to be a hot summer for BK and the food industry as the CIW and its allies demand an end, once and for all, to sweatshops in the fields!


Pressure mounts on BK as petition delivery nears!

Petitions to be delivered April 28... "not just hamburgers being grilled at Burger King"

April 24, 2008 - Just 4 days remain before the delivery of signatures from the CIW's National Petition Campaign at Burger King headquarters (Mon., 4/28 at 3:30pm, 5505 Blue Lagoon Dr., Miami). Now's your chance to sign and forward the e-petition if you haven't already!

In light of its recently-revealed dirty tricks, Burger King is facing increased scrutiny. Asked recently about efforts to infiltrate SFA and libelous comments about the CIW that have been traced directly back to BK headquarters, a Burger King spokesperson "declined to comment." We all know what that means... Stay tuned, as this is surely not the last piece of news in this saga!

Countless consumers across the US (and beyond) have signed the CIW's Petition, pledging to boycott Burger King in the near future should that become necessary. The pressure on BK will continue -- and more irreparable harm will be done to its brand -- if it continues down the same path. There's a way out for Burger King, a way for it to do the right thing. Burger King knows exactly what that is.


BK caught with hand in cookie jar; Florida petition tour launched!

Burger King's campaign of dirty tricks revealed as SFA, CIW take petition campaign across the sunshine state and CIW testifies in US Senate

April 15, 2008 - In what may be a turning point in the campaign for fair food (coming exactly one year after the McDonald's victory and launch of the Burger King campaign) it has been revealed that SFA has been the target of an espionage & infiltration attempt by Diplomatic Tactical Services, a "South Florida based security and investigative firm" specializing in "covert surveillance and undercover operations."

These revelations come as a widespread bogus blogger operation traced directly to Burger King headquarters was also uncovered. The fake blogger spread libelous, anonymous attacks on the CIW across the internet, trashing the CIW's allies as "dupes."

See the links below for coverage on this and other developing news from the campaign.

Is the spy operation directly connected to Burger King, which has, in the words of the Ft. Myers News-Press, "sort of" denied responsibility? We leave that for you to decide -- at least for now. One thing is clear: such attempts at disruption and infiltration don't happen in a vacuum. They happen in response to well-organized campaigns. They happen when corporations like Burger King are called upon by the public to take real responsibility and when those corporations start to run out justifications to not do so.

Meanwhile, the Florida Petition Tour has kicked off, and the national petition campaign to end sweatshops and modern-day slavery in the fields surges forward with a renewed sense of urgency. CIW and SFA members are rolling across Florida to bring the CIW's national petition to students and community members from Tampa to Tallahassee to Orlando. Click here for daily reports from the tour!

Stay tuned to this site and that of the Coalition of Immokalee Workers in the days ahead for all the latest developments in the fast-moving campaign for fair food. From attempts at infiltration to today's senate hearings on farmworker poverty, it's sure to be a jam-packed couple of weeks in the lead-up to the April 28 petition delivery action and procession at BK headquarters in Miami!

Here's the news in a nutshell:


Week of action galvanizes national petition drive & movement for fair food!

Dozens of actions & events held as CIW & allies prepare for April 28 petition delivery in Miami

April 8, 2008 - The 2008 Student/Labor Week of Action has come to a successful close with students taking action for economic justice and human rights in communities across the US.

Check out the picture slideshow from the SLWoA as well as highlights and brief reports here!

The CIW's National Petition Campaign was a central theme of the Week of Action and continues to grow as thousands of consumers demand that Burger King and other food industry leaders take the necessary steps to end human rights abuses and modern-day slavery in the fields, and pledge to boycott Burger King if it fails to do so.

From the upcoming Senate Hearings in DC to the April 28 petition delivery and action at BK headquarters in Miami, get ready for an action-packed few weeks as the Campaign for Fair Food heats up!


National petition campaign launched as SFA calls March 31 Day of Action!

CIW: "Let us together - workers and consumers - launch a petition campaign to end modern-day slavery and the everyday sweatshop conditions that enable it to flourish in the 21st century."

February 27, 2008 - The CIW has launched a National Petition Campaign to End Sweatshops and Modern-Day Slavery in the fields. Joining the petition drive, SFA announces a national student & youth day of action this March 31, 2008 - one of the first days of this year's Student/Labor Week of Action and Farmworker Awareness Week and the birthday of Cesar Chavez.

Background: Seven years have passed since the launch of the Taco Bell boycott; a year has passed since Burger King publicly rejected the CIW's demands and launched a campaign to take away the gains made through the Yum Brands and McDonald's agreements; and just one month has passed since a federal indictment was handed down for the 7th case of modern-day slavery in the fields over the past decade. And still, Burger King refuses to take responsibility for the degradation and sweatshop conditions endemic to the industry that supplies its tomatoes.

It is time to say enough. Standing together as workers and consumers, with the national petition drive as our tool, we can make the latest slavery case the last.


Students to Burger King: "We're just getting started!"

Powerful actions rock BK from Austin to Miami

February 14, 2008 - No love for Burger King! That was the message brought to the Miami-based burger chain by hundreds of students and farmworkers this past weekend from Austin, Texas to New York City to Miami.

In Miami, SFA and CIW teamed with United Students Against Sweatshops (USAS) to bring over 250 students from across the country and 50 farmworkers from Immokalee together for a raucous protest of a BK restaurant across from Florida International University.

In Austin, local fair foodistas hosted representatives from Immokalee for a weekend of education and action including a march on Burger King and a delegation to Austin-based supermarket chain Whole Foods' headquarters.

And finally, CIW and SFA shared some lessons from the successful Taco Bell boycott with some friends in New York as part of of Israeli Apartheid Week, connecting struggles with old and new allies. All told, it was a busy weekend of raising consciousness, spreading the message of the Campaign for Fair Food, and putting BK on notice that it can only expect more and larger actions in the weeks and months ahead.


New year brings wave of new actions...

"Tomato Freakout," days of action, and more: Time for the Movement for Fair Food to get back to work!

January 14, 2008 - Want to make BK execs really freakout this month? Now's your chance.

We're calling on SFA members to grab a camera today and capture their own reactions to Burger King's sweatshop-produced burgers, a la the latest flashy ad campaign from the world's #2 burger chain. Click here for all the details, then get to your local Burger King today and show 'em if there's anything to "freakout" about at Burger King, it's the human rights crisis in Florida's tomato fields.

The holiday doldrums are over, it's time to get back to work! Click on the links below to see how you can take action today!

Plus: Updates from the campaign:

  • "A glimpse inside the sweatshops:" must-see slideshow of photos taken in fields of Immokalee.
  • "Penny pinchers won't let tomato pickers have it their way," Austin American-Statesman, 1/08 - here

Another year in the struggle for fair food

BK campaign to escalate in upcoming months...

December 20, 2007 - As another year in the Campaign for Fair Food comes to a close, we invite you to check out some of the highlights from the past 12 months - from the monumental victory in the McDonald's campaign to the escalating struggle with Burger King - by clicking here (and scrolling up).

Looking forward to January and beyond, things will continue to heat up in the Burger King campaign. The World Social Forum 2008 has put out a call for a global day of action on January 26, in which we'll be calling on people to hold protests at their local BK's. This will be followed by the United Students Against Sweatshops winter conference February 8-10 in Miami which will feature a huge protest outside BK headquarters; and we also look toward the 2008 Student Labor Week of Action and Farmworker Awareness Week, both taking place in late March/early April.

  • Help us make it happen! Click here to make a secure contribution to SFA today.
  • E-Action: Click here to email BK executives!
  • "Farmworkers and students take on Burger King," The Nation, 12/14 - here
  • Yet another case of modern-day slavery unfolds in Immokalee - more news here
  • "Top 10 youth activism victories in 2007," Wiretap, 12/20 - here

Students and youth come out in force as 9-mile march rocks Miami!

1,500+ rally at Burger King headquarters

December 5, 2007 - The hugely successful 2007 March on Burger King brought together farmworkers, students, and others for a colorful and undeniable action through Miami and rally in front of BK's corporate headquarters. This — the second major mobilization pulled off by farmworkers and their allies this year — marks another clarion call to the fast-food industry that it is time, finally, for it to take responsibility for the poverty and human rights abuses in the fields where its tomatoes are harvested.

From the action on the campus of Florida International University just days earlier, to the Concert for Fair Food capping off the weekend's events, students and youth came out to prove to BK that we do, indeed, care about human rights and our own dignity as consumers and as youth.

Check out the links below for reports, multimedia and breaking news as the Movement for Fair Food continues!

In the weeks and months ahead, as Burger King continues its heinous and cynical strategy of teaming with the most retrograde elements in the Florida tomato industry to not only reject the demands of the CIW and its allies, but to also take away the hard-won gains of recent years, it's more important than ever for SFA to step up the pressure and the commitment to see this campaign through to victory.

So too will we be looking at the cast of characters behind this story — from BK execs such as Steve Grover to the private equity owners (and Board members) of BK such as Goldman Sachs to BK ad agency Crispin Porter & Bogusky — and sharpening our strategies and skills to take them on... Stay tuned


Burger King sabotages progress; undaunted, Movement for Fair Food gathers in Miami

"Why We March"

November 29, 2007 - CIW: "In the wake of our agreements with Yum Brands and McDonald's, we have arrived on the threshold of a more modern, more humane agricultural industry in Florida. Yet rather than join us on that path toward further progress, Burger King has allied itself with tomato industry representatives to push us back, back toward the same abuse and exploitation we have experienced for decades. But we will not be turned back. We will not give up the gains we have already won, and we will continue forward until all of Florida's farmworkers can enjoy a fair wage and humane conditions in this state's fields."


On the heels of Kingdoom actions, attention turns to Miami mobilization!

Almost 30 events & actions held in 14 states demanding Burger King do the right thing!

November 12, 2007 - This Halloween season was particularly frightening for Burger King as SFA members held almost 30 educational events and protests calling on BK to stop the lies, stop the stalling, and start working with the CIW to truly address the sweatshop conditions and poverty faced by workers who pick its tomatoes. Check inside for just some of the pictures and highlights from around the country.

It's time for Burger King to join Yum and McD's in helping to nudge Florida agriculture out of the ditch of perpetual exploitation. It's time for us, as Burger King's target demographic, to stand for justice and dignity for farmworkers and young people alike. Join us in Miami as we take that stand!


SFA gears up for November mobilization with Days of Action!

"Doom Days" quickly approaching for the King as CIW & allies step up pressure

October 10, 2007 - On the heels of the sucessful CIW MiniTour, and as Burger King executives try to dig themselves out of their own pile of lies, SFA members will take to the streets across the country for the Kingdoom Days of Action demanding that Burger King take responsibility for the sweatshop conditions and human rights abuses in its tomato supply chain.

From October 27 through November 4, join in for a week of creative Burger King actions to keep the heat on the King as we build toward the major march & rally on Burger King headquarters in Miami, Florida this November 30!


Lies and the lying liars who tell them...

Update: October 10, 2007 - see all the details inside!

If you can't attack the message, attack the messenger - Burger King caught in blatant lie, fast-food giant's PR strategy grows desperate!

September 27, 2007 - When your opponent is left with nothing but lies in its defense, victory can’t be long in coming. That's the lesson we're taking from Burger King's recent behavior - which has included claims that "the CIW is asking BK to write it a check" and even questioning the existence of the CIW's agreements with Yum Brands and McDonald's. Desperation, indeed.

But as the CIW's response to Burger King's outlandish attacks states, "When a giant takes a wild swing and misses, he leaves himself vulnerable, and can be brought to earth by the force of his own weight."

Watch, read, and judge for yourself as Burger King goes dirty in its efforts to deflect growing public pressure for human rights in its tomato supply chain. And once you've been fired up by BK's web of deceit and cheap shots, join us and CIW allies from around the country in the upcoming Days of Action.


SFA announces '2 months of action' in Burger King Campaign!

Students and youth across the country to engage in escalating education and action building up to national mobilization in Miami

September 17, 2007 - From September 29 through November 30, students and youth across the country will engage in two months of education and action building up to the national mobilization in Miami and calling on the world's #2 burger chain to take responsibility and work with the CIW to improve farmworker wages and working conditions!

Click here to find out how you can get involved in all the upcoming activities:


SFA nominated for Myspace Impact Award!

SFA one of three finalists for social justice category - Vote today!

September 14, 2007 - SFA has been nominated for this month's Myspace Impact Award for Social Justice, and we need your help to win. Myspace users can vote for us today by clicking here. The Impact Awards recognize Myspace users who are using the site as a tool to help make positive change in the world. The winner in each category receives a cash prize of $10,000 and some prime real estate throughout Myspace for an entire month.

This is an incredible opportunity not only for SFA to receive some sorely-needed funding, but also to spread the word about our organization and the Campaign for Fair Food to the millions of people who regularly use Myspace. So head on over to http://www.myspace.com/impactawards and vote for SFA now!


2007 SFA Encuentro a huge success!

Students and youth gather in Immokalee to lay groundwork for "2 months of action" in BK campaign

September 7, 2007 - November 30 may be the official end of hurricane season, but for Burger King it will instead represent the culmination of a "perfect storm" of organizing, education, and action by the CIW's student and youth allies.

About 90 SFA members gathered earlier this week in Immokalee for the hugely succesful, third-annual Encuentro, where they shared skills, built personal connections, visited Miami for an action at BK headquarters, and made plans for the escalating campaign to bring the world's #2 burger chain to the table to work with the CIW to improve farmworker wages and working conditions.

Energy ran high for the entire weekend, which included concrete planning for what was deemed at the Encuentro as an upcoming "two months of education and action" featuring:

  • SFA days of action to coincide with CIW Florida Tour - September 29 to October 7
  • "Kingdoom" days of action - October 29 to November 2
  • Major mobilization and march on BK headquarters in Miami - November 30 to December 2

Stay tuned in the coming weeks for late-breaking news as we make good on the commitments from this year's Encuentro and show BK that our way is justice for farmworkers!


Students to Burger King: "Our patience is wearing thin"

Encuentro and Miami action take aim at the King!

August 30, 2007 - As the steady stream of students and youth trickles into Immokalee for the 3rd-annual SFA Encuentro, expectations and energy are running high for this weekend's gathering and tomorrow's action at Burger King headquarters in Miami. In addition to announcing a major mobilization against Burger King to take place this November, the student and youth allies of the CIW will be presenting this letter to Burger King CEO John Chidsey.

An excerpt from the letter reads,

"Your recent responses to the CIW have not only proven to be dismal failures, but have actually been destructive, serving to give comfort to growers who, for the first time in decades, are under pressure to institute real labor reforms in the wake of the historic Yum and McDonald's agreements.

As a result of your actions, your company now stands on the brink of a protracted conflict. Your only exit is to work directly with the CIW to ensure fairer wages and real rights for farmworkers. We firmly believe these changes are inevitable. The question is simply how long will it take..."

Stay tuned for the full report and photos from this year's Encuentro and the action in Miami!


Burger King feels the heat!

From Broward County to Miami, summer actions provide small preview of things to come...

August 7, 2007 - The 100-degree-plus heat index hitting southern Florida this week isn't the only thing making Burger King executives feel a little hot under the collar. As the first wave of workers trickles back into Immokalee from summer harvests up north, and as preparations continue for the 3rd-annual SFA Encuentro, Miami-area Burger King restaurants (and corporate headquarters) have been the scene of protests and delegations calling on the world's #2 burger chain to do the right thing and work with the CIW to bring about real improvements for farmworkers in its tomato supply chain.

This summer of action led by farmworkers and their allies is just a small taste of what Burger King can expect this Fall as the Campaign for Fair Food escalates.

How much longer will Burger King, Chipotle and the rest of the fast-food industry hold out and refuse to join Yum Brands and McDonald's in working with the CIW? The answer lies in part in the strength of the youth and student movement in solidarity with the CIW - a movement that will gather in Immokalee in just a few short weeks to strategize and plan the next steps in the campaign.

Stay tuned as we hit the ground running for a Fall sure to be packed with exciting actions and developments in the Campaign for Fair Food!


US social forum brings movements together

SFA and CIW join thousands in Atlanta - "another US is necessary"

July 1, 2007 - The recently-concluded, first-ever United States Social Forum brought together thousands of activists and organizers and hundreds of organizations for five jam-packed days of relationship-building and discussion and debate over the current course and future path of social justice movements in the US.

Of course, SFA and CIW represented at the forum. A crew from Immokalee joined members of the SFA steering committee at various workshops, plenaries, and actions where topics such as the Campaign for Fair Food, the SFA and CIW's unique organizing philosophies, and our intersections with other movements took center stage. As the CIW's campaigns and victories over the years have shown us, another world is indeed possible. And for that world to come about, another US is necessary. The USSF may be a key moment in that process. Now let's make it happen.

  • Photos & report from SFA & CIW at the USSF - here
  • "A Light Within: The 2007 US Social Forum," Left Turn, 6/4 - here
  • "An Even Newer Left," The Nation, 6/30 - here
  • "Achievements and Limits of the First US Social Forum," MR Zine, 7/4 - here
  • "Thousands take the streets to kick-off US Social Forum," Indybay, 7/5 - here

Yum! Brands expands CIW-Taco Bell agreement!

Campaign for Fair Food rolls forward with BK in its sights!

May 28, 2007 - In major news from the Campaign for Fair Food, Yum! Brands has extended the Taco Bell agreement to cover all five of its brands. This huge step brings the number of national fast-food chains working with the CIW to improve the wages and working conditions in Florida's fields to six, including Taco Bell and McDonald´s!

This exciting news comes on the heels of two powerful national days of action against Burger King by farmworker allies calling on the fast-food chain to work with the CIW to expand and deepen these recent advancements in farmworker wages and working conditions. Increasingly, Burger King, Chipotle, and the rest of the fast-food industry are running out of excuses to not bring about these improvements in their own tomato supply chains.

  • "Yum! Brands expanding deal with Florida farmworkers," Naples News, 5/18 - here
  • Photos & report from May 11-12, 2007 national BK actions - here
  • Take action! BK flyer and manager letter - here

From the Clown to the Crown: National BK actions May 11-12th!

Fair Food movement powers forward with SFA days of action!

May 1, 2007 - "CIW: 2; McDonald's and Taco Bell: 0; Burger King watch the f--- out!" So spoke Rage Against the Machine guitarist Tom Morello at the rally and concert capping off the 2007 Truth Tour and yet another resounding victory for farmworker justice. Now it's time for students and youth to take the fight to Miami-based Burger King!

This May 11-12th, join students and young people across the country in standing with the Coalition of Immokalee Workers to end sweatshops and modern-day slavery in the fields as we seek to expand the precedents of the Taco Bell and McDonald's agreements to the world's #2 burger chain. Click here for action ideas you can take in your own community, including dropping off the new BK manager letter.

While BK uses the purchasing power of thousands of restaurants to drive down tomato prices - and, consequently, tomato pickers’ wages - it has publicly rejected working with the CIW to address human rights abuses in the fields (offering, instead, to "re-train" farmworkers to work in its restaurants). Ironically, BK recently announced an initiative to improve the treatment of farm animals in its supply chain.

This May 11-12th, let's show Burger King that our way is justice and dignity for Florida farmworkers!


2007 Truth Tour smashes expectations, raises stakes for Fair Food movement!

An unforgettable week, from landmark victory over McD's to electrifying "Concert for Fair Food!"

Morello and de la Rocha of Rage Against the Machine perform together for the first time in 7 years at "Concert for Fair Food"

April 25, 2007 - For months, the 2007 Truth Tour was shaping up to be something very special: a major escalation of the McDonald's campaign puncutated with the largest protest in the history of the fast-food industry outside the headquarters of the world's largest restaurant chain. For months, an advance team of CIW and SFA members weathered the Chicago winter to carefully lay the groundwork for these two incredible days of action. And for months, SFA members from New York to Southern Califorina made plans to get themselves – and their communities – to the actions in Chicago. And then...

Two days after leaving Immokalee, the Truth Tour pulled into The Carter Center in Atlanta, GA and announced a landmark agreement with McDonald's that lays the foundation for systemic, industry-wide change in Florida agriculture. The historic convergence in Chicago subsequently shifted to a celebration of this enormous victory and a declaration that Burger King would be the next major target in the Campaign for Fair Food. On April 14th, Chicago's House of Blues was packed to the rafters as the CIW and 2,000 allies came together for an unforgettable afternoon of music and celebration, including the historic reunion of Zack de la Rocha and Tom Morello of Rage Against the Machine (above).

Coming off the momentum of the Truth Tour and yet another resounding victory for farmworker justice, students and youth now take the fight to Miami-based Burger King! Stay tuned for upcoming action alerts and organizing resources!


On verge of major protest, CIW reaches landmark accord with McD's! Campaign surges forward with Burger King in its sights!

Come to Chicago – now more than ever! Zack de la Rocha and Tom Morello to play together April 14th!

CIW, McDonald's announce landmark accord at The Carter Center in Atlanta, GA on April 9, 2007.

April 9, 2007 - Today at The Carter Center in Atlanta, the CIW and McDonald's announced a landmark agreement to work together to improve the wages and working conditions of the farmworkers who pick Florida tomatoes. After two years of escalating pressure by the CIW and its allies, McDonald's has agreed to:

1. A penny more per pound to workers harvesting tomatoes for McDonald's;

2. A stronger code of conduct based on the principle of worker participation;

3. A collaborative effort to develop a third-party mechanism for monitoring conditions in the fields and investigating workers complaints of abuse.

"Two years ago, our agreement with Yum Brands marked the first step toward a distant dream of ensuring human rights for workers in Florida’s fields," said Lucas Benitez of the CIW. "Today, with McDonald’s, we have taken another major step toward a world where we as farmworkers can enjoy a fair wage and humane working conditions in exchange for the hard and essential work we do every day. We’re not there yet, but we are getting there, and today’s agreement should send a strong message to the rest of the restaurant and supermarket industry that it is now time to stand behind the food they sell, from the field to the table."

McDonald's victory press highlights

"After McDonald's victory, labor activists target Burger King," NewStandard, 4/19

"Huge victory for immigrant farmworkers and student activists" - WireTap, 4/11

"McD's agrees to increase pay for workers who harvest its tomatoes," Palm Beach Post, 4/10

"What's the big deal about an extra penny?" Orlando Sentinel, 4/17

"A Win for the Coalition of Immokalee Workers," In These Times, 4/12

"McDonald's to pay more for tomatoes," Business Week, 4/9

"Ganan campesinos inmigrantes de Florida demanda contra McD's," La Jornada, 4/10

As in the Taco Bell Boycott victory, youth and student organizing played a crucial role in the swift success of the McDonald's campaign. From aggressive grassroots education to nationally coordinated protests, SFA provided leadership to a broad and diverse network of young allies determined to transform McDonald's marketing "sweet spot" (18-24-year-olds) into a well-organized sore spot. This victory demonstrates once again the effectiveness and clout of the alliance between Florida's farmworkers and students and youth throughout the U.S.

Building off this tremendous momentum, the Campaign for Fair Food now surges ahead at full speed – this time towards Miami-based Burger King. Two months ago, the world's #2 burger chain publicly rebuffed the CIW by rejecting a proposed partnership, smugly offering farmworkers jobs at Burger King restaurants instead of real rights and fair wages. Now as we move from the Clown to the Crown, this weekend's mobilization in Chicago – where Tom Morello and Zack de la Rocha of Rage Against the Machine have just confirmed they will perform together – takes on new significance. Join the CIW, SFA and thousands of allies in Chicago as we take the fight for fair food to an exciting new level!


Truth Tour underway, Student Labor Week of Action a success!

April 7, 2007 - Early this morning, nearly 60 farmworkers from the CIW and a handful of allies departed from Immokalee officially kicking off the 2007 McDonald's Truth Tour. Over the next several days, the tour will make its way by bus from southwest Florida to the Windy City for the massive protests shaping up in McDonald's backyard on April 13th and 14th. Meanwhile, caravans of allies from New York City to Austin, Texas and plenty of points in between are making final preparations before hitting the road to join us in Chicago for the historic weekend.

The Truth Tour comes on the heels of a busy spring of education and action around the McDonald's campaign. Just last week, students on dozens of campuses across the country organized Fair Food events for the annual Student Labor Week of Action and Farmworker Awareness Week. As in year's past, the Campaign for Fair Food was one of the highlights of the Week of Action, demonstrating once more the ever-growing support among young people for a shift towards a food industry that doesn't rely on the endless exploitation of farmworkers.

  • Click here for daily multimedia updates from the tour and all the details for Chicago – See you soon!

New letter rips McD's, kicks off Student Labor Week of Action!

9 national student orgs warn McD's: "Our patience is all but exhausted!"

March 28, 2007 - With the McDonald's Truth Tour less than two weeks away and the countdown ticking to the major Chicago actions on April 13th and 14th, students around the country are kicking off the Student Labor Week of Action and Farmworker Awareness Week with dozens of Fair Food actions and events.

To coincide with these activities, nine leading national student organizations released a powerful new letter today blasting McDonald's policies over the past two years and calling on the world's largest restaurant chain to work with the CIW to improve wages and working conditions in its tomato supply chain. The letter – signed by SFA, United Students Against Sweatshops, Student Labor Action Project, the National Latina/o Law Student Association, and others – warns:

Students and young people were on the front lines of the four-year Taco Bell Boycott on hundreds of campuses and communities throughout the country. If your company does not change its current course and work with the CIW to address farmworkers' unconscionably low wages and inhumane working conditions, what is today your sweet spot will soon become McDonald's sore spot. Do not underestimate our tenacity or the proven strength of our alliance with Florida's farmworkers.

Read the complete letter here. And don't miss the latest press from the SFA network:

  • "Open Letter to Ronald McDonald," Guerilla News Network, 3/21 – here
  • "Unhappy Meal," WireTap Magazine, 3/21 – here
  • "Students celebrate Farmworker Awareness Week," YourHub.com, 3/16 – here

Tom Morello confirms for Chicago; Midwest Encuentro a success!

Tom Morello and Boots Riley (The Coup) perform outside Taco Bell global HQ in Irvine, CA, 2004.

McD's Truth Tour, major Chicago actions approaching!

March 8, 2007 - Tom Morello (aka The Nightwatchman), former guitarist for Rage Against the Machine, has joined Zack de la Rocha, Olmeca, Son del Centro, the Hot 8 Brass Band, Rebel Diaz, and others as a confirmed participant in the CIW's Carnaval & Parade for Fair Food, Real Rights, and Dignity, April 14 in Chicago! Morello is just the latest artist to throw his support behind what is quickly shaping up to be an unforgettable weekend, with a jam-packed program full of music, protest, culture, and just maybe a bit of history. Make plans today to join us in Chicago for the April 13-14 mobilizations for farmworker justice!

Locally, over 60 CIW allies from Chicago, Detroit, Carbondale, and other points in the region gathered in late February for the hugely successful Midwest Encuentro. The weekend featured an incelment weather protest, as well as discussion and strategizing with CIW members, students, and community organizers laying the groundwork for sustained support for the McDonald's campaign in the fast-food giant's backyard.


SFA gears up for Truth Tour with Student Labor Week of Action!

Our dreams, our rights – Demand a better future!

March 1, 2007 - March 28th through April 4th marks the 8th Annual Student Labor Week of Action as well as Farmworker Awareness Week. Join students at hundreds of campuses for this powerful, nationwide demonstration of our commitment to economic justice – from access to affordable education to respect for campus employees to corporate accountability for human rights abuses in the fields. Bringing together these issues and many more, the week – which bookends Cesar Chavez's birthday and the anniversary of the assassination of Dr. Martin Luther King, Jr. – has grown into a truly impressive testament to diverse movements demanding a better world.

Kicking off just 10 days before the 2007 McDonald's Truth Tour departs from Immokalee, this year's Week of Action provides an excellent opportunity to pull out all the stops in mobilizing for the historic Chicago actions on April 13th and 14th. Ideas include last-minute education and outreach events, a fundraiser to help defray travel costs, op-ed's to campus and local newspapers explaining why you're going to Chicago, and of course, creative protest actions at McDonald's restaurants.

  • Planning something? Let us know so we can track SFA's events
  • Check out the Week of Action profile on MySpace
  • Got a dream or campaign? Grab your camera and share it with us on YouTube
  • Post your action photos to Week of Action profile on Flickr

Join us at the Midwest Encuentro!

Feb. 14, 2007 - This April, farmworkers and their allies will gather in Chicago for an historic mobilization marking a new phase in the Campaign for Fair Food. But we know this struggle for dignity in the fields will not end with the actions against McDonald's this spring. Now is the time to come together and build the connections and skills we'll need in the months and years ahead. Join us Feb. 23-24 in Chicago for the Midwest Encuentro – a networking and strategy gathering of youth, student, community and labor allies of the CIW:

  • Friday, Feb. 23, 7pm – Video, food, music and presentation with the CIW
  • Saturday, Feb. 24, 9am-9pm – Strategy discussions and workshops
  • All events take place as Casa Aztlan, 1831 S. Racine, Chicago, IL
  • Download and share the new outreach flyer
  • Volante en español

Workshop topics include: Presentation and discussions with farmworker leaders from Immokalee; "Fair Food Animators" training; Mobilizing for the April 13-14 actions; Educating and engaging communities beyond April; Solidarity and connections between our struggles; Art-making and action at local McDonald's!

Come join us, whether you're in the immediate Chicago area or the broader Midwest. Participating cities include Urbana-Champaign, Carbondale, Minneapolis, and Madison. Housing will be provided for those coming from out of town. Contact us to RSVP or for more information.


Excitement builds for McDonald's Truth Tour, historic Chicago mobilization!

Feb. 1, 2007 - The Coalition of Immokalee Workers has called two days of historic mobilization for farmworker justice in the Golden Arches' backyard capping off the 2007 McDonald's Truth Tour.

"Caravans of justice" are being organized from all points of the country to the Windy City, home of fast-food giant McDonald's. The Campaign for Fair Food – demanding that McDonald's take responsibility for the decades of grinding poverty and degradation in its tomato supply chain – is rapidly building toward a decisive turning point. Farmworkers from Immokalee and their allies are going up against one of the world's largest corporations to demand the dignity of workers and consumers alike. Will you be there?

This April, join us for this pivotal and historic convergence. For two years, we've been patient while McD's stalled. Now is the time to show our collective strength and creativity, turning out the largest possible numbers in Chicago:

  • Visit the 2007 Truth Tour site for logistics, updates, and materials including outreach flyers, radio PSA's, videos, campaign analysis, and a mobilization guide.

Please contact us with any questions you may have. See you in April!


Save the Date! April 13-14, 2007
Chicago, IL

Historic mobilization to usher in "new phase" in Campaign for Fair Food!

Jan. 10, 2007 - "Today, we are tired, in the words of Martin Luther King Jr., of 'relying on the good will and understanding of those who profit by exploiting us.'" So declared the CIW in announcing a major mobilization in the Chicago area this April aimed at fast-food giant and industry leader McDonald's.

The CIW announcement continues: "Despite increasing public pressure, McDonald’s has refused to recognize the seriousness of the exploitation of tomato pickers exposed through the Taco Bell boycott, and refused to work with the CIW to address that exploitation. Instead, it has taken measures that appear aimed at undermining the hard-won advances in wages and working conditions established in the agreement with Taco Bell."

The solidarity and support of the CIW's youth and student allies across the country is more critical now than ever. Make plans today to join us for the historic April actions that will usher in a new phase in the Campaign for Fair Food!


2006: The year in review

Looking back, looking forward...

Dec. 21, 2006 - We take a moment as the end of another year looms to reflect back on "the year that was" in the struggle for fair food. Click here for a summary of the actions, events, campaign developments, and more from the ever-escalating efforts to make McDonald's take responsibility for the poverty and abuse in its tomato supply chain.

We also look in anticipation to the months ahead, including a Midwest Encuentro in Chicago the weekend of February 24, and the CIW Truth Tour in April which will culminating in major actions in the Chicago area April 13 & 14. Stay tuned for continuing news and information as one year of the struggle for justice ends, and another begins!

  • Click here to see the year in review report
  • Click here to make a holiday donation to support the work of SFA
  • Check out the latest Alliance for Fair Food endorsements and more news here

New steering committee selected amidst continuing McD's actions!

Plus, another Rolando sighting in Chicago and more local fair food committees take root!

Nov. 27, 2006 - We are pleased to announce the 2007 SFA Steering Committee! The selection of the SC represents another milestone in the development of the SFA network, and increases the Steering Committee to 18 members. This talented group of young organizers and leaders will be key as the escalating campaign against McDonald's continues, and every day more of McD's "sweet spot" becomes its sore spot.

Speaking of McDonald's... this past Thanksgiving brought reports of yet another sighting of Rolando, the fair-food-loving clown. Rolando and crew were out in force along the McD's-sponsored Chicago Thanksgiving Day parade with the huge banner pictured above and thousands of flyers giving Chicago residents a different perspective on this harvest season.

Also, local fair food committees and networks continue to pop up across the map! From New York City to Carbondale, IL, students and community members are coming together and taking action to demand McDonald's take responsibility for the poverty and exploitation in its tomato supply chain.

  • Click here for the 2007 Steering Committee bios and contact info
  • SFA Steering Committee overview
  • Rolando at the parade - don't miss the photos and report here!
  • Click here to connect with other SFA and fair food activists in your community today!

CIW Mini-Tour and SFA Days of Action turn up the heat on McD's!

"1-2 Punch" actions in 40 communities across country

Nov. 2, 2006 - The 2006 CIW Midwest Mini-Tour has returned to Immokalee after a hugely successful 10 days of classroom presentations, discussions, protests, and consciousness-building around the Campaign for Fair Food. SFA was there at every step of the tour, talking to students and young people about the pivotal role we can, and indeed must, play in this struggle. From Carbondale to Urbana-Champaign, from Chicago to South Bend, the tour received a huge reception and positive energy from thousands of people who make up what McDonald's calls its "sweet spot." Click here to read a report from the Mini-Tour.

Through the Midwest Tour and the rest of the national awareness-building campaign, the seeds are being sown. Young people continue to show the fast-food industry that we are not puppets of their marketing and will take a stand once aware of the human rights crisis in McDonald's tomato supply chain. If the response to the Tour is any indication, consumers, students, people of faith, labor and community organizations are ready to take action.

One of the first manifestations of this commitment in the escalating McDonald's campaign was the recent "1-2 Punch" national Days of Action organized by the SFA. On October 27th and 28th, students, youth, and other community members in 40 communities across the U.S. held educational and protest events in solidarity with the CIW. The Days of Action were successful in sending a clear message to the Golden Arches: that Immokalee's workers are not alone in this fight.


McDonald's Mini-Tour hits the road!

Oct. 14, 2006 - As excitement continues to mount for the upcoming Oct. 27-28th National Days of Action, farmworkers from the CIW and their allies are traveling from Immokalee, FL to Chicago, IL as part of the 2006 McDonald's Mini-Tour! The tour – which will visit campuses and communities in Kentucky, Illinois, and Indiana from Oct. 15th-23rd – will bring a clear message to consumers and McD's executives alike: "There's sweatshop tomatoes under the Golden Arches!" In recent weeks, the CIW's Campaign for Fair Food has received growing support ranging from the US Conference of Catholic Bishops to actors Martin Sheen ("Apocalypse Now") and Matthew Modine ("Full Metal Jacket"). Now, the McDonald's Mini-Tour aims to bring the campaign to wider audiences right in McDonald's backyard.

Click here for the itinerary, media advisory, and photo reports!

Meanwhile, the National Latina/o Law Student Association presented SFA with the 2006 Community Service Award at its recent conference in Seattle! According to NLLSA, the award "is presented yearly to an organization that has demonstrated a wholehearted commitment to the defense or the empowerment of Latino communities across the country." In addition to concrete victories in partnership with the CIW, the award also cites the SFA's "collaborative organizing philosophy and structure" as important achievements. (Click here to read the complete letter.) We're truly honored to receive this accolade and look forward to our continued work with the students of NLLSA.

Finally, don't miss the latest story on Ag-Mart – a known supplier of McD's grape tomatoes. A recent expose in North Carolina's News and Observer found 30-40 workers for Florida-based Ag-Mart living in "crowded, squalid housing" with "no hot water, no shower, and not enough beds." One wonders if these dehumanizing conditions are indeed what McD's expects from its "SAFE-certified" growers. For how much longer will the fast-food industry cling to illusions of impunity in the face of such abuse? The answer, in part, lies in our hands. Let's make sure this message is heard on Oct. 27th and 28th.


1-2 Punch! Nationwide McDonald's actions Oct. 27-28th

From 'sweet spot' to sore spot!...

justice now
jjtiziou.net

Oct. 3, 2006 - This October 27-28th, join